AAA
One For The Road
I had a lot of fun working on this iconic brand because it offered endless opportunities to write across a wide range of channels and categories.
AAA has long relied on traditional marketing touchpoints—direct mail, in-store marketing, promotional campaigns, print advertising and more—while also managing a diverse portfolio of businesses and services. That variety made every assignment feel different.
On any given day, I might be writing a magazine ad for life insurance, a direct mail piece for roadside assistance, a travel brochure, in-store collateral for a seasonal promotion or outdoor signage supporting one of the brand’s advocacy initiatives. The breadth of work allowed me to build a uniquely eclectic portfolio over more than five years with the brand while sharpening my ability to adapt my voice and messaging across audiences, products and formats.