For two of my three years there, I was the sole copywriter for Safeway and its affiliate stores across the US and Canada (ask me why—and how—in my interview). That meant my hands were in virtually every project for their products, services and private labels, like O Organics, Lucerne, Rancher’s Reserve, Eating Right, Safeway Pharmacy, Signature Cafe, Safeway Fuel, the Safeway Foundation and several others.

My creative sandbox was wildly unpredictable. It was breast cancer awareness in the morning and Fuji apples in the afternoon. The next day I was explaining the difference between prawns and shrimp before pivoting to freshly made turkey sandwiches. I even wrote about wine(!) because why not?