Full disclosure: We didn’t win the business. Government-run RFPs and accounts are always tricky but I’m not going down that rabbit hole. I’m showing this campaign because I like it a lot — from the overall concept to the photography and type treatment, all of it.

From its rocky coastlines and mountain trails to lobster shacks, ski towns and summer nights under the stars, Maine is incredible all around, all year round. This creative platform perfectly captures that sentiment.