After decades as the go-to authority for restaurant reviews, Zagat was ready for a glow-up. The brand relaunched with a fresh identity, a new app and a mission to win over a generation raised on Yelp and endless food pics.

We created a digital campaign that celebrated what made Zagat different in the first place: trusted recommendations, sharp editorial perspective and serious food credibility. But instead of talking like a legacy brand, we gave it a voice that was witty, punchy and built for scrolling thumbs and shorter attention spans.

This campaign introduced Zagat to an entirely new audience and reminded longtime fans nothing beats the OG.