On my very first day on the account, we were tasked with developing a campaign when the COVID-19 lockdown took effect, to communicate that FedEx planes were still in the air and their trucks were still on the ground to support residential deliveries and the entire global supply chain — all within 24 hours. We delivered.

We created a messaging platform that can be quickly customized for small business, e-commerce and healthcare audiences, deploying work across FedEx.com, CRM, sales materials and print, often turning executions around within hours.

But it wasn’t all crisis comms. We also beat out three other FedEx ad agencies for their sustainability campaign and had a little bit of fun at UPS’ expense as well — post-pandemic, of course.