My work in Stellantis began with UConnect, the connected services and infotainment platform used across all their vehicle brands. I led the creative team for their CRM program, driving acquisition, conversion and retention strategies.

After one year and two successful pitch wins, my role expanded to lead both the Fleet and Digital Advertising teams.

The Fleet work encompassed the entire B2B side of Stellantis, including CRM, social, online advertising and event marketing.

On the Digital Advertising side, my team produced all paid media for Jeep, Ram, Dodge, Chrysler, Alfa Romeo, Fiat and Mopar across more than 60 channels and platforms.

We also built Stellantis’ Dynamic Creative Optimization (DCO) program from the ground up, creating a smarter, more efficient system for personalized, performance-driven advertising at scale.